On today’s episode of Building the Future, we have Afua Osei, Co-Founder of She Leads Africa. She Leads Africa is a community that helps young African women achieve their professional goals with engaging online content and pan-African events.   Afua’s journey to entrepreneurship has been an interesting one: from working in the Office of  First Lady Michelle Obama and working in other political campaigns to consulting for Mckinsey in Lagos and finally started SLA with fellow McKinsey consultant, Yasmin Belo-Osagie.  Through it all, Afua has always been interested in jobs that allow her work with women.   On this episode, you’ll learn: More about Afua’s work with Michelle Obama and how her experience working with the First Lady shaped her views on branding and communications. How business school opened her mind to the opportunities that abound outside of politics The ‘aha’ moment for SLA and why SLA is focused on African women instead of the entire African population. Why the first iteration of SLA was not successful, how SLA v2 came to fruition with help from her co-founder, Yasmin The science behind approaching potential sponsors and partners. Afua doesn’t reach out to sponsors and hope one of them takes the bait. How SLA makes money And more   Selected links from this episode: